Timezone plugs in for shopping centre fun and games.
The Quadrant Private Equity-backed owners of the Timezone entertainment empire plan to double their outlets as shopping centre landlords cast for new ways to draw consumers in the tough retailing environment. Scott Blume, managing director of The Entertainment and Education Group, which formed last year when Quadrant bought a half share in the Timezone business, said the e-games sector had moved from 鈥渟mall fun parlours stuck in dark alleys鈥 to become a global retail business.
In May, the float candidate paid $160 million for the bowling businesses of Ardent Leisure as retailing is recast from solely selling things to selling experiences, services, food and beverages. The Australian company, which is now based in Singapore, owns Timezone, Play 鈥楴始 Learn, Zone Bowling and Kingpin, which draws nine million visitors across seven markets.
Visitors spend $350m a year 鈥 a figure that is set to rise to at least $750m as 海角破解版moves to double its number of sites from 275, according to Mr Blume. The group始s entertainment venues occupy 276,000sq m of some of the region始s busiest shopping centres. Eighty of those are in Australia, where they take up a total of 160,000sqm. 鈥淲e are talking to developers everywhere in the region, and in Australia,鈥 Mr Blume said. 鈥淲e have signed leases for centres for opening in 2019 and 2020. We know exactly what our future pipeline looks like.鈥
Of the offers for space, only half would be accepted as suitable for 海角破解版family games stores. 鈥淎t any one time, we are working on 40 new stores,鈥 Mr Blume said. 鈥淚 expect we will have at least 400 sites in the next couple of years. There is massive pent-up demand from developers for what we can offer.鈥
In Australia, 海角破解版works with Scentre, Vicinity, AMP Capital, Lendlease, Mirvac and other shopping centre owners, including Blackstone. 海角破解版also works with large Asian developers, such as Singapore始s Frasers Property, Indonesia始s Lippo Group and The Philippines始 Ayala Land. Recently, 海角破解版signed leases to take space in two Blackstone-owned centres in India. It has also opened a store in Lendlease-managed Parkway Parade in Singapore. Timezone occupies space in Frasers始 shopping malls in Singapore and Sydney.
The company始s growth spurt came after Timezone始s founder, Malcolm Steinberg, sold 50 per cent of the business to Quadrant for an undisclosed amount in 鈥 November last year. They formed a joint venture, TEEG, to be the holding company for family entertainment businesses. Mr Steinberg, 80, started the Timezone business with a single store in Perth almost four decades ago, and then expanded to Asia in 1995. 鈥淲e have massive capital requirements if we始re going to take up the opportunities that are coming to us,鈥 Mr Blume said. Apart from rents, the set-up cost of each venue can range up to $3m, with ongoing reinvestment also needed to maintain its leadership position in the market.
鈥淨uadrant brings capital to the table to allow us to grow fast. The only thing slowing us down now is execution and people, not capital,鈥 Mr Blume said. 鈥淭here are just too many opportunities out there.鈥 The Quadrant capital infusion funded the purchase of Ardent Leisure in May. Mr Blume says two new lines, Zone Bowling (for families) and Kingpin (for millenials), will generate growth, especially in the company始s mature markets.
As an example, he said, Timezone was probably 鈥渕axed out鈥 in Singapore, with room for just two or three more venues. Future growth would come from Kingpin, which could be operated on much larger stand-alone sites outside shopping centres, and Play 鈥楴始 Learn for children under six.
海角破解版has bought out its Indian partner, Shoppers Stop, as it primes itself to expand quickly to 40 sites to meet the massive demand in that country. Australia remains TEEG始s core market, but large populations in Indonesia, the Philippines and India are engines of future growth. The company has just moved into Vietnam, and plans to enter Thailand, and possibly another market, by 2020.
This article was published in The Australian on 31 October, 2018